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In 2005, Ms. Madera founded AwayPhone Limited, based in London, UK, to offer business executives a way to
travel smarter with their mobile phones. The company offers the ability for travellers to save up to 90%
off their mobile bills when abroad. The technology behind AwayPhone combined GSM SIM technology and VoIP call
routing. AwayPhone was sold in October 2008 after building the business to include offices
in the USA, Japan, South Africa, Brazil and Columbia.
Ms. Madera has also
gained expert knowledge of the European and Global Shopping Centre industry through in depth strategic work with Retail Profile
and Spaceandpeople PLC. This has allowed a unique insight into work with major international property businesses including
Hammerson, Land Securities, Westfield, and Prudential internationally - in both domestic and travel retail markets.
Prior to AwayPhone,
Ms. Madera was the Director of European Operations for London Asia Capital, a firm that invests only in mainland Chinese companies
at the later stage of development in the technology, media, telecoms, and services sectors. Ms. Madera has also worked with Interregnum plc (LSE: ITR), specialist mergers
& acquisitions and venture capital advisory businesses focussed on the telecoms sector. Ms. Madera’s
specialty has always been mobile businesses and innovative business models in this space. Through her position
as Vice President, International Strategic Development at Wireless Facilities Inc. (NASDAQ: WFII) has gained the experience
of working inside innovative firms making major corporate decisions including acquisitions, disposals, flotations and joint
ventures. Ms. Madera is Canadian and began her career with CIBC World Markets in Toronto after graduating
with a B.Sc.H. from Queen’s University. Ms. Madera also holds a Chartered Financial Analyst (CFA)
designation. Ms. Madera also has sat on the board of directors
of Puca Technologies, a Wireless Value Added Services company with offices in London, Dublin, Beijing and Shanghai, Droptimum
Limited, an online retailer, and Landseer House, a property development firm. She has been a speaker
at major International events and trade shows in London, Prague, Berlin, Singapore, Beijing, Qingdao and Shanghai.
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